Sr. Product Manager, Growth

About the role

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Role We’re hiring a Sr. Product Manager, Growth to own and optimize our end-to-end acquisition experience—from first impression through checkout—by driving a strategic roadmap and rigorous experiments across landing pages, onboarding, meal selection, and checkout. This role will own key conversion and customer-quality metrics, partnering closely with Growth Marketing to turn traffic into durable business growth. What You’ll Do Own and evolve the product roadmap across First Impressions and Funnel, from landing pages and onboarding through meal selection and checkout Analyze acquisition performance, user behavior, and drop-off points to identify opportunities that improve customer quality and funnel efficiency Design and run statistically sound experiments across acquisition touchpoints and in-product experiences, balancing rapid tests with foundational investments Lead Design and Engineering across First Impressions and Funnel to rapidly ship and iterate on improvements Partner closely with Growth Marketing to translate channel strategy, creative, and audience insights into message-matched acquisition experiences Own the acquisition customer experience (XP) calendar, ensuring experiments run by other teams do not conflict with Growth team goals or traffic needs. Collaborate with CRM and Lifecycle teams to ensure early customer communication supports key friction points and opportunities to re-engage Lead cross-functional squads focused on improving first-purchase conversion, acquisition quality, and early retention across every step of the journey Drive clear outcome metrics and business cases across conversion, early retention, CAC, LTV, payback, and contribution economics Surface insights and learnings regularly with key stakeholders and executive leadership What Success Looks Like Meaningful lift in conversion and acquisition quality from first impression through first purchase Shorter time to first meal and increased NPS during trial experience Faster learning through rigorous experimentation and scalable experimentation infrastructure Cross-functional alignment between product, marketing, and operations around funnel priorities Clear measurement and investment framework tied to conversion, retention, CAC efficiency, payback, and contribution impact What We’re Looking For 7+ years of product management or growth-focused experience in a DTC, marketplace, or e-commerce environment, including ownership of consumer acquisition or conversion funnels Strong analytical toolkit and comfort using analytics tools (Hex, Tableau, Amplitude, Mixpanel, or similar) Proven track record designing statistically sound experiments across user journeys and translating results into product decisions Strong commercial judgment and ability to prioritize across customer impact, growth, unit economics, and P&L tradeoffs Empathy for customers and a passion for improving product experiences Excellent communication and collaboration skills, including direct partnership with Growth or Performance Marketing teams Experience in subscription or funnel-driven businesses is a major plus Technologies You’ll Use Mixpanel, SiteSpect, and other solutions Snowflake, Hex, and internal data platforms Figma (with Design), Jira (with Eng), and Slack (with stakeholders and colleagues. Tableau Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect! Benefits 🩺 Health Insurance coverage (Canada Life) ⛱ Flexible Paid Time Off 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical 🐣 Paid Family leave. 🕯 Compassionate Leave: 3-5 days each time the need arises 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly. 🧘🏽‍♀️ Wellness perks: fitness subsidies to build a healthy lifestyle 🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster. 👩🏾‍🏫 Personalized Spanish coach 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work! Compensation All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Pay Range for this position $140,000 — $170,000 CAD If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time! CookUnity is an Equal Opportunity Employer . We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. A quick note for all candidates We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us: Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page . We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS. We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away. If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.